Business Innovation and Value Creation

Commitment / Management Approach

The Company has a policy to support employee concept to develop operation process that create value for the organization e.g. reduce costs, lower negative impact, increase income or create new innovation for the society or the environment in response to needs of stakeholders, promote potential development of emplouees and create competitive edge for the organization.

QR Code Payment System Implementation

Launch Date: July 10, 2024
The Company developed a cash payment system for ticket fares and other services, enabling customers to scan QR codes through mobile applications from all participating banks. This initiative aims to diversify payment channels for customers while creating additional ticket sales opportunities. The system also supports payments for other promotional services, such as privilege card membership applications and renewals. Furthermore, the new system reduces payment code entry errors and prevents incorrect payment transfers to company accounts.

Quantitative Business Benefits: Following system implementation, customers have responded exceptionally well. QR Code payment channels generated total revenue of THB 45 million for the Company in 2024.

Quantitative Social and Environmental Benefits: Customers enjoy enhanced convenience in service utilization, with over 13,000 transactions processed through the system in 2024.

Online Receipt System Development

The Company developed an online receipt system to enhance receipt issuance capabilities for various supplementary service purchases, expanding beyond the previous limitation of ticket fare receipts only. Customers can now independently and efficiently generate electronic receipts through the airline's website, improving customer convenience while streamlining traditional receipt printing processes.