Bangkok Airways Collaboration to Launch Exclusive Culinary Menus

Bangkok Airways Collaborates with the Ministry of Commerce and MasterChef Thailand Season 7 to Launch Exclusive Culinary Menus, Connecting Aviation to Drive Sustainable Income for Thai Farmers

25 December 2025 – Bangkok Airways Public Company Limited, in collaboration with the Department of Internal Trade (DIT), Ministry of Commerce, private sector partners, and MasterChef Thailand Season 7, has launched an initiative to support Thai farmers by elevating local agricultural ingredients to international standards under the concept “Local Ingredients, World-Class Experiences.”

The project features premium Thai agricultural products, including fine rice, three-water sea bass from Songkhla Lake, and Phu Lae pineapples from Chiang Rai—GI-certified products promoted by the Ministry of Commerce, crafted into exclusive menus under the DIT x MasterChef program. These special dishes will be served in Bangkok Airways’ passenger lounges and onboard flights, delivering a distinctive culinary experience. Beyond adding value to Thai agricultural products, the initiative also promotes Thai cuisine as soft power, introducing its unique identity to passengers worldwide while fostering sustainable links between the aviation and tourism industries.

Mr. Chulin Kocharoen, Vice President – Network and Product Development at Bangkok Airways PLC, said,

“Bangkok Airways has continuously supported the Department of Internal Trade in promoting Thai agricultural products. This collaboration marks another important step in expanding market access and enhancing the quality of Thai produce by leveraging the aviation industry as a direct channel to both domestic and international consumers.”

The project aims to transform agricultural, livestock, and fishery products into creative dishes that reflect the quality and identity of Thai produce through the MasterChef Thailand Season 7 platform. Finalist chefs will work closely with Bangkok Airways to further develop these dishes into special menus for passengers in lounges and onboard flights.

“This initiative not only increases the value of Thai agricultural products but also builds global awareness and pride in Thai produce, while ensuring tangible income distribution to farmers,” Mr. Chulin added.

This collaboration underscores Bangkok Airways’ commitment to serving as a vital link that brings local pride to the global stage through food and tourism, enhancing passenger experiences, elevating Thai agricultural standards, and strengthening international competitiveness to support sustainable economic growth for Thai farmers.